Meet Akash Parekh!
Detests Jain food
Pioneer of Frushi in India
Akash left his high-flying corporate job in 2014 to pursue his passion for food. One day while reading up on some innovative fusion dessert concepts, he was very intrigued with the idea of ‘Frushi’ (sushi meets fruits). After some more research and trials, he was convinced that this was it and the time was here to a take the leap of faith! “Although I always knew I would start my own venture one day when the time came to take the plunge it was really difficult. I was really apprehensive because I was putting all my savings into this. I don’t come from a hospitality background but I just went with my gut; I had a feeling Frushi would click and it did”, says Akash.
A Japanese dessert made of seasonal fresh fruits, Frushi is a treat for the eyes and your taste-buds. Currently it’s available in the following flavours:
Aphrodisiac: Chocolate, Apple & Strawberry
Berry Blast: Cranberry, Blueberry & Apple
Exotic: Kiwi, Apple & Strawberry
Pinacolada: Muskmelon, Kiwi & Pineapple
Being a chocoholic, I’m biased towards the Chocolate one. For those of you who don’t have too much of a sweet tooth, try the Exotic-the apple, kiwi and strawberry flavours blend well and are subtle and refreshing. The Berry Blast has a great punch to it- a perfect balance of sweet and tangy. The Pinacolada is a mellow one with a slight coconutty after-taste (because of the coconut shavings sprinkled on top).
So all you weight watching folks can rejoice and indulge in this low sugar dessert, guilt free! From Indians not being well-acquainted with sushi a couple of years back to a slew of Japanese restaurants opening up today, we’ve come a long way. However, Akash feels we haven’t arrived as yet as far Japanese cuisine is concerned. “Sushi is still very niche and is popular only among the upper-middle class and above. My idea is to take Frushi to the masses. I want to make exotic gastronomical delights available to all. Very soon, I’ll be developing more authentic frushi in fruit roll ups and rice sheets. ” As of now, frushi is available only via catering orders; but very soon Akash plans to go retail with it via pop-up stalls in major retail chains in Mumbai.
When Akash is not meeting business partners to expand his venture or in his kitchen improvising the frushi, he’s busy experimenting with beer brews at home. At one point he wanted to start a micro-brewery in Mumbai. But life had something else in store. “Beer is as much of a passion as food. But the investment in a micro-brewery was too high. Everything happens for a reason. And, I’m very happy with the way things are going with frushi. It’s been one hell of a roller coaster ride- From convincing my parents about the venture to leaving my job; from getting the right mix of ingredients to issues in storage (being a frozen dessert) it’s been very challenging. But people have really accepted and appreciated it, given that it’s healthier and tasty.” concludes Akash.
So Frushi is here to stay; especially, given the health wave in the country and people counting every calorie they intake. Akash is in talks with few retail and multiplex chains in Mumbai to widen the reach of frushi. It will be some time till frushi hits the shelves, but trust me; it will be worth the wait!
If you wish to order Frushi for a catering event, you can get in touch with Akash at firstname.lastname@example.org.